Video mapping refers to a process where there is use of special computer software to create a special theme which can be cast onto any surface by a projector to achieve images and motion pictures that can be used to display a particular activity. This method does not work like normal projection because it does not require a flat and white surface for the still and motion pictures to be displayed since it works with all surfaces including buildings or cars as long as they are analyzed and the right light projections given out by the projector. The good thing about projection mapping is that it allows for inclusion of voices and audio information on the projected images so that there is ease of communication with the intended message being passed across easily.
There are different uses of video mapping where the process can be used to pass important information to a select audience which can be a group of customers. The first thing that can benefit from projection mapping is a business’ marketing strategy because there can be advertising campaigns being made possible by the use of this method where you make the adverts and select a place where your customers and prospects can meet to watch what you have to present.
Secondly, there can be the use of projection mapping at live concerts where there are people who have come to the party and have fun because the projected images can be displayed on the walls and floors around the venue with the particular theme of the event such that those in attendance will enjoy it maximally.
Thirdly, the video mapping technology can be useful in creating a great movie experience in an outdoor theater where people who are interested in experiencing their favorite movie in high definition display can come and experience the uniqueness of visual superiority offered by the resources available.
There are many advantages of using projection mapping procedures. First, there is portability provided when you use video mapping because you only to go around with your projector and a computer on which the necessary software has been installed so that you avoid moving with extra tools for setting up the stages.
Secondly, you get to enjoy a lot of flexibility when using the video mapping procedure because you only need to make a few changes on the software when you want to create different impressions while retaining the same background.
Lastly, there is room for experimentation using the software and hardware resources to your disposal which allows for room to improve the quality of entertainment that can be experienced.