One of the things in buying the domain is doing your homework. Therefore, it is required that you find similar sites and check out your competitor’s domain names. In this case, you will have to browse the available domain names using keywords or domain names by using domain name search tool. Apart from that, make sure that you know when the domain was sold last, for how much and the web broker. You should know that a popular domain may have more public resale.
Also, you should buy domains that are easy to type and remember. It is recommended that even when you want to optimize your site, you should have a domain name that people can remember and type. For that matter, you should not include the hyphen, numbers, odd spelling among other challenging characters. Meaning that everyone hearing the name should know how to type it. Besides, you should also avoid words that has more than one spelling as your visitors may get confused and mistype the name. It is also possible that you can buy both domains and refer your visitors to the one that you like.
Besides, you should avoid slang terms. Make sure that you avoid slang terms and choose a name that will still be meaningful for many years to come. This is essential as it will make your domain to be remembered and understood by non-native speakers. This will not help you in international, national and regional platforms but it is also the key in the local setup.
Besides, you should also buy a shorter domain. You find that people will always have problems remembering more extended domains and this will also increase the chances of misspelling one of the words. You find that most of the excellent single word domains are long gone, but you can still use them by being creative to avoid more extended domains. For example, you can add an adjective or a verb in front of the single word that you want to use so that you can check if those variations are available. You should treat your domain as your brand, and you should make sure that it matches how you want people to see you and your business.
Apart from that, you should also avoid trademarked domains. One thing that you should know is that using a trademarked domain is confusing the people as this will mean that you are opening up for having a complaint filed against you which may see you giving up the domain.